The goal that I want to reach through design is that of influencing culture. A good design does not have to mean the lowest common denominator, the best price, or the most efficient. Nor does it have to compromise right down the middle. I believe it can be a balance of extremes, to extend past the limits and collect the beauties of both sides, hidden from each other, but nonetheless apparent if you have open eyes. It is all about the level of intensity and inspiration that is applied ... by the designer.
